From 2016-2018, I joined the startup game and worked with Circle, creating design and branding for packaging, website, ads, marketing material, tradeshow displays, iconography, emails and swag. I designed and built the main marketing website on new CMS to better fit the needs of the company, while focusing on design for mobile to increase usability. I also refreshed the Circle app UI design with more consistency and visual appeal, collaborating cross-functionally to ensure product needs were met for all teams.
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Caravan Coffee

Caravan Coffee has a great reputation in their community and with their customers, but their brand was disjointed and inconsistent. I worked with Caravan over the course of a year to create a new brand for their roastery from the ground up, making a consistent look as well as crafting a visual representation that’s consistent with who they are as a company. Projects included in the scope were logo and brand package, signage, packaging, icons and labeling, website template, catalog layout and design, among other things. Also, you should visit their tasting room and try their nitro cold brew. So good!
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